“This is the first time we’ve shown anything like this, that damage to a specific brain area could remove the problem of addiction entirely. ... It’s absolutely mind-boggling.”

The search for pharmacology to treat addiction is not new. The history of addiction treatment in America is rife with supposed miracle medications and "cures," most of which turned out to be useless.

The part of the brain that lit up the strongest was that associated with rewards and pleasure, a finding not nearly as poetic as romantics would have thought. It turns out that, to the brain, love is just another reward, much like chocolate or money, or like a drug to an addict. This brain system gets used every time you want something. Read Article

One important discovery: evidence is building to support the 90-day rehabilitation model, which was stumbled upon by AA (new members are advised to attend a meeting a day for the first 90 days) and is